This ident goes by the name of 'Kites' and runs for around 30 seconds. This ident is fairly simple due to it not having too much content in terms of whats shown during the ident. Due to the nature of the Ident a fair amount of CGI is needed to create the effect that is shown throughout the Ident.
The target audience for this Ident has a very wide target audience as the nature of the Ident and the content in which it contains can appeal to a large amount of people and this will bring in both new viewers due to the attractive nature of the Ident but also keep previous viewers interested as it sticks with the themes of BBC One which is the circle idea. The purpose of this Ident is to show a group of people being together and sticking to that idea of Oneness which BBC One stick to. Also the purpose of the Ident is to show people from all backgrounds coming together to achieve a task or do something different. The Ident reflects the corporate identity sticking to the correct colour scheme and by having very dull colours except from the bright red kites makes the main colour of BBC One stand out therefore it catches the viewers eye.
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