Single Camera
Single camera is when one camera only is used in the production of a video and It is used to show the creativity within music videos. Different camera techniques such as tilting and panning shots are used to add an effect to the video, which helps to keep the viewer, interested which can make the video more interesting to watch. The technique of using a single camera comes with its advantages and disadvantages. One band that uses this technique very well and its something that makes them who they are, is the band “OK Go”. They use this technique in pretty much every video they make and this allows their videos to be very creative and unique compared to a normal pop song. One of the bands most famous videos goes by the name of “Here It Goes Again”, this video has had around fifty million views on YouTube and this is due to the video being so different and unique compared to other music videos. The video only used one camera and one shot. The video includes four men dancing around on treadmills to their song. Using this technique of one shot filming comes with its advantages but also it comes with its disadvantages. The advantages of using this technique is that is allows them to keep the cost down and it also doesn’t require as many people to man the cameras which in means that the cost is a bit lower. Using single camera also allows the story to be told without any cuts help to keep the story flowing and it also doesn’t skip any parts of the story. Also when using this technique it doesn’t require very little and if not any editing which can also helps to keep the budget low and also it allows the video to look a bit natural and not as fake as some of the heavily edited videos. Finally one other advantage of using this technique is that is allows the people creating it to be very creative in making their videos which means that they can be unique and different compared to the run of the mill pop video. The video by the name of “I Wont Let You Down” by OK Go is very unique and its something that hasn’t been seen or done before and this is what makes the band OK Go what they are and its allowed them to grow and develop as a popular and unique band. This has also helped to promote and encourage the use of this technique, which has helped many other artists to grow and make new videos. Using this technique does come with its disadvantages which include, if you make one mistake then the whole thing has to be re filmed which can require a long amount of time to set everything up again and this then leads to the cost being higher because if in the video something gets destroyed and you have to re-take the scene then you will need a new one of what ever was destroyed. An example of this would be in the video by OK Go called “The Writings On The Wall” and in this video a TV is destroyed and in the background you can see various other TV’s which where used in the previous shots. Another disadvantage of this technique is that it requires a large amount of skill to plan and execute this type of video due to the amount of things that have to be perfect in the single take. This technique is also very time consuming and it will also be a lot harder to film due to the amount of things that could go wrong. The band OK Go also use the technique of single camera in a slightly different way and they do this by taking hundreds and thousands of pictures and putting them together to make a moving image. This technique is used in the song “End Love” by OK Go and was filmed over a eighteen hour period with around one million frames per film. This video required a lot of precision and dedication as every frame had to be correct and the slightest mistake could end up with them having to re-take the whole video, which can cost money and time. This method comes with both advantages and disadvantages, some advantages that come with using this technique is that it makes it look very unique and allows it to stand out compared to most other music videos that are made these days, also it allows very fine details to be shown in a good and clear way as you will see almost every change that happens in the video even if its just a very small change. Some disadvantages that come with using this technique are, due to it being a very slow process a lot of time and effort has to be put into making a video like this therefore less of these video will be able to be made due to the amount of time that they take to film. Also editing of this video is very hard due to every single frame having to be in the right place and if one frame is missing then it could cause a very noticeable difference in the video. When comparing the two methods of filming single camera video you can see the clear differences in the two methods and you can see both the advantages and disadvantages to the methods. The main differences between the two methods are that the first method requires a lot more skill when it comes to filming it due if one mistake is made then the whole thing would need to be shot again, while in the second method if one mistake is made then it could be corrected a lot easier. Also the second method requires a lot more editing. Both of these techniques are very good when it comes to making a video stand out and be unique, these techniques allow the artists to portray a lot of creative ideas and this helps in making a music video more successful and this will be due to it being unique and standing out from a crowd,
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