Interview Analysis We made 5 questions that we asked everyone we interviewed: 1.What colour do you think of when you hear bbc1? From the use of this question we were able to understand what colour people associate with BBC One. veryone answered this question by sayin! the colour "red#. By obtainin! these responses we were allowed to further understand that the colour $% would enable us to directly connect to our tar!et audience. 2.What do you believe makes a good ident? We used this question within our interviews to !aina understandin! of what makes a !ood &dent. 'ost people in our interviews replied with the comment "creativity# which leads us to believe that we now need to make sure our ident is creative. (lso) lots of them said that idents should be di*erent from other channels ones) which means we need to planour ident to be unique. 3.How does an ident aect your view of thechannel? +his question was asked durin! our interviews to ,!ure out how &dents a*ect the viewer. Bein! anopinion based question we received mi-ed responses) but most of the responses were that "it shows me what channel & am watchin! and what sort of shows are shown#. +hese responses are useful as they allowed us to collect an understandin! of why &dents e-ist and their purposerole as well as who they are received by a viewer. !.Who do you think is the target audience of bbc1? By usin! this question we were able to !ather an understandin! of who the viewers of BBC One are. (re responses were that the ma/ority of the tar!et audience are of an older a!e and are more elderly .Other responses were that the tar!et audience wasn0t really de,ned and that the channel appeals to a massive a!e ran!e not /ust limited to the elderly. We found this) by the answers when people say "everyone really#. +his means our ident needs to appeal to most people. ".What features could be in a bbc1 ident? By usin! this question we could !et a !ood idea of what the features should be in our ident. From the responses we !ot)we found that most people said they would e-pect to see the "!lobe# and a "circle# and the colour "red#. +his has shown us that we should make sure that we include these features inthe ident we make.
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